Well Behaved Women - Seldom Make History
When Black women are at the forefront of local and national issues systematic and generational change happens; this is nothing new! For decades, Black women have been activating this country, by fighting first and fiercely for fairer and equitable opportunities for all. The communications arena hasn’t been exempt from this anecdotal history of Black women Shirley Chisholming space and creating a seat at the table.
Women like Roxbury’s own pioneering television journalist, Sarah-Ann Shaw, Boston’s first African-American woman reporter, helped lay the foundation for a list of Massachusetts melanated firsts, from anchors Liz Walker and Pam Cross, to Wendy Williams and BET’s Marie Free Wright.
Black women in media historically have been working “woke”, leading innovation, nuancing programming, creating platforms and spearheading the charge to diversify the national and global media landscape for not only women of color, but women in general.
When Black Women Lead
WWOC Media is owned and operated primarily by a leadership and management team of Black Women with a combined more than 35 years experience in the fields of media communications, sales and marketing, entertainment and passionately specializing in Black radio. We’re entrepreneurs - a collaboration that allows each of our skill sets to come together to not only build WWOC Media, but build stronger communities, by stewarding opportunities that circulate dollars back to and through our communities.
WWOC Media is a collective of communication professionals whose primary function is to provide an urban multimedia outlet and broadcast platform to serve Boston's communities of color and particularly the Black community. A platform that is most importantly both commercial quality and community focused.
WWOC Media will provide a myriad of communication and creative services including, but not limited to, digital radio, television, podcast and marketing mediums. WWOC Media will help tell the stories of underrepresented communities and businesses, with a special lense on those entities that are led by, serve, and support women and girls of color.
Our mission is to be one of Boston’s most trusted authorities in the Black community that educates , empowers, and entertains our audience by offering culturally relevant and representative content through our radio, visual, and podcasts platforms.
Boston’s urban media golden era has a unique history anchored in the nostalgic legacy of the city’s flagship Black radio station, WILD AM. For the majority of its existence, where sunrise to sunset on an AM dial was a way of life, the capital city’s urban media beacon was low in frequency, but priceless in power. It had the heart of the Black community and kept the pulse of its people vibrating.
Countless commercial radio executives since, have struggled to figure out the formula for a successful sustainable urban radio venture in Boston. The city’s racially and culturally, but not socio-economically diverse, market make up, has made it a difficult problem to solve.
In 2018 the women of WWOC Media recognized that radio alone wasn’t enough to satisfy the void. Given how urban Boston was now consuming media, experiencing content and accessing technology, they knew what was needed was bigger than radio alone. Boston needed options, outlets, and true support. After years of being on the roster; or coaching the team, they decided why not own the franchise and define their own lane.
The trailblazing triple threat designed the blueprint for a budding media conglomerate that is set to transcend Boston’s urban digital revolution of the past decade. Woke Women of Color Media is creating a world for our audience where: “Black Girl Magic and Black Boy Joy are more than just hashtags in popular culture; Wakanda is a way of life, Hillman College is on Malcolm X Boulevard and Michelle Obama is President. It’s a movement toward change in Boston (and beyond) And its women led!